I help technical leaders lead with more clarity, confidence and conviction.
If you are a founder, CTO or senior leader, you are likely carrying more than most people see. Operational detail, strategic direction, commercial pressure and team dynamics all sit with you, and they constantly pull against each other.
The challenge is not just knowing what to do. It is staying steady, trusting your judgement and leading in a way that scales with the business.
What I help with
Most of my clients come to me with some version of the same question: "What is my job supposed to be at this stage?" They're capable, respected, and quietly stuck. They're doing too much, struggling to let go, and wondering if they're the problem.
Usually they're not. The role has changed, but the way they're working hasn't caught up.
I work as a thinking partner. Someone outside the pressure who can help you see patterns, make sense of what's actually happening, and figure out where to focus. Sometimes I'm brought in by co-founders or investors who sense something isn't quite right, and often the real issue isn't what it first appears to be. However it starts, the work is a combination of validation, support and challenge. A place to test your thinking safely, and have it pushed when it needs to be.
Together, we work on role clarity, decision-making, difficult conversations, and on helping you lead as yourself, not a version of someone else.
How I work
I take on a small number of clients for ongoing work. Typically this looks like weekly conversations, for as long as they're valuable. This isn't coaching-by-checklist. It's a relationship built on trust and depth, where real change becomes possible.
There are two ways to start. A short free conversation to see if it's a fit — or a Clarity Session if you want something more substantial straight away.
Who I work with
Mostly founder-CTOs and senior technical leaders in growing technology businesses. Occasionally CEOs or COOs where the challenges are similar - navigating growth, ownership, and the gap between where they are and where the business now needs them to be.
I work remotely, one-to-one. This isn't workshops, team facilitation or on-site programmes.
Background
I'm David Cordner.
I have spent over 30 years in technology, including building a software business over 21 years and leading it through to a successful exit. I have lived the shift from maker to leader, and from leader to owner, more than once.
That experience means I'm not guessing. I've seen product, delivery, hiring, growth and client pressure from the inside.
Today I work one-to-one with technical leaders navigating that same territory, helping them get clear on their role, lead without carrying everything themselves, and build organisations that don't depend entirely on them.
What clients say
Working with David has given me stronger confidence in my own judgement. The combination of validation, support and challenge has helped me stay true to my opinions and lead with greater conviction.
David has a rare ability to work across a leadership team and quickly understand where the real problems are. He brought clarity and accountability to people who needed it, without the baggage of being another executive coach. He is more trusted advisor than anything else.
Get in touch
If this resonates, the simplest first step is a short conversation — 20 minutes or so to see whether it makes sense.
If you'd rather start with something more substantial, the Clarity Session is a 90-minute paid session with a written summary — useful on its own, or as a starting point for ongoing work.
Either way, email me at david@sevaconsulting.net and we'll find a time.
You can also find me on LinkedIn.